2024 Selling Challenges Research Study
Improving win rate
What’s Inside
We heard from 1,000 sales professionals and managers about the challenges they anticipate in the coming year.
Their responses reveal that traditional approaches alone are not enough to win the sale in a complex and changing market.
In our 2024 Selling Challenges Research Study, we reveal the responses we received to seven key questions exploring where sellers need new skills. We also offer insights on how to develop those capabilities.
We show:
- How to compete against the rise of lower-cost competitors
- How to expand existing accounts even as the business cycle changes
How to navigate negotiations as businesses seek to reduce costs
Resources You Might Be Interested In
White Paper: From Insight to Impact - Harnessing Behavior Analytics for Sales Growth
Learn how to harness behavior analytics for sales growth by overcoming the challenge of connecting sales performance metrics to specific behaviors.
White Paper
Brochure: The NEW Accelerate Sales Performance System
Download a complimentary brochure outlining Richardson's game-changing new solution that uses your data to inform personalized learning journeys for your team.
Brochure Download
Article: Selling to a Risk-Sensitive C-Suite
Learn the three steps needed to help the C-Suite pinpoint their most significant risks and provide the solutions to overcome them.
Brief, Article
Solutions You Might Be Interested In
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Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
