Checklist: The Six Components of an Effective Account Strategy
Growing accounts
What’s Inside
Uncertainty has left many business buying decisions at a standstill.
In response, many sellers are turning their focus to expanding existing accounts.
However, even this strategy requires considerable work. Sellers must be able to identify priority accounts, analyze critical information, and develop a plan for creating new value.
Our article shares the six essential parts of an effective account plan.
Resources You Might Be Interested In
White Paper: From Insight to Impact - Harnessing Behavior Analytics for Sales Growth
Learn how to harness behavior analytics for sales growth by overcoming the challenge of connecting sales performance metrics to specific behaviors.
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Brochure: The NEW Accelerate Sales Performance System
Download a complimentary brochure outlining Richardson's game-changing new solution that uses your data to inform personalized learning journeys for your team.
Brochure Download
Article: Selling to a Risk-Sensitive C-Suite
Learn the three steps needed to help the C-Suite pinpoint their most significant risks and provide the solutions to overcome them.
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