professionals sales training programs

Sales training content that improves performance

Every role, every region, every sales motion. Science-backed content that will drive performance across your entire sales organization.

Connected Selling Curriculum

We have done the heavy lifting; identifying and outlining the critical selling behaviors most needed to improve sales outcomes and reduce the duration of the sales cycle. The Connected Selling Curriculum is a deep, broad, and effective solution that helps your sales team learn and apply those critical behaviors in the field. Each of the formal sales training programs within the curriculum are customized to enhance skills based on the sales stage and complexity of the sale.

pipeline creation sales training program options
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The Sprint Prospecting training program equips your sales professionals with an agile approach to targeting, messaging, and engaging high-potential prospects to develop relationships and pursue new business opportunities with existing or new customers.

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Solution Messaging training helps marketing teams change their mindset from a product and feature-centric perspective to one that emphasizes the value of solutions for customers’ problems and critical business issues.

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The Consultative Inside Sales training program teaches inside sales professionals to quickly build rapport and keep the customer engaged over the phone. It builds the skills and strategy professionals need to uncover customer needs, add value, and close more business.

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The Sales Territory Management training program equips your team with an approach to help them focus on how to segment a territory by analyzing geography and prioritizing current customers and prospects.

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The Six Critical Skills training program helps your team build the soft selling skills they need to help them open more doors, better understand customer needs, and position more value.

win opportunities with these sales training programs
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Sprint Selling™ balances the need for prescription and agility by arming sellers with a formula for success and the ability to execute it.

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The Sprint Dialogues Program focuses on the critical structure of a sales conversation or customer meeting and provides a powerful roadmap for a successful, buyer-focused dialogue.

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Build your sales team's knowledge, confidence, and skill to ensure they avoid losing control, read and adapt to each situation, and guide the negotiation to a mutually beneficial result that maximizes their outcome and protects the relationship.

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This program equips salespeople with the skills and techniques to increase credibility, create connection, foster openness, and build trust in a virtual setting to drive momentum and win sales opportunities.

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The Sales Presentation skills training program helps your sales team more effectively win business by delivering a consultative, customer-focused presentation that has impact, is memorable, brings value and actively involves customers.

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The Storytelling sales training program teaches your team the process and skills to tell a compelling story that makes an emotional connection with customers, draws their attention to an important issue, and inspires and motivates them to act.

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The key to a successful channel sales partnership is satisfying mutual business objectives. This takes a commitment to developing a shared vision, strong communication, and flexibility to continuously adapt to change. It also takes solid business and selling skills to build loyalty and become a true channel partner.

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Richardson's advanced sales training program teaches a collection of models, skills, and techniques to teach your sales team how to engage customers in high-risk, high-reward dialogues to advance alignment, drive momentum, and win more high value deals.

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The Team Selling training program teaches your sales reps to build and drive high-performing selling squads that demonstrate cross-functional expertise, connect with all levels of customer stakeholders, and consistently outsell the competition.

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Solution Selling® is a high-performance sales execution methodology that helps sales professionals tap into their customer’s pain points by employing processes, tools, and critical skills development to keep the customer as the focus of every sales engagement.

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This training program teaches a customer-focused approach for planning and executing sales calls. Teams learn to engage customers in needs-based dialogues that build credibility, enable better problem solving, and foster customer openness to uncover critical information needed to position a compelling solution that differentiates your team.

Grow Accounts

These programs teach sales professionals how to strategically manage and grow existing accounts by finding white space and building a stronger network of contacts.

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The Positioning a Price Increase program gives sales teams the skills to increase, or maintain profitability within existing relationships in a rising cost environment.

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This program teaches your team to apply a customer-centric approach to identifying priority accounts, analyzing critical information, and developing a strategy to find the white space so your team and customers prosper.

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This program provides customer service representatives with the process, skill, and attitude to effectively and efficiently lead customer calls while identifying opportunities and cues to provide further value and sell additional products and solutions.

programs for sales managers and coaches
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Your sales managers need an agile approach that drives incremental growth for lasting change. Discover a sales coaching approach that promotes rapid and ongoing skill improvement in the field.

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Learn about a training module for sales managers that teaches a four-part approach for increasing accountability in sellers.

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This sales manager training module improves your leader's ability to run sales team meetings by using a structured approach focused on simplicity, recognition, and capabilities.

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Learn about a training module for sales leadership that defines the key elements required to build a superior sales culture.

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Arm your sales managers with a plan and process for making their one-on-one meetings add immediate value.

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Learn about a training module that arms sales leaders and managers with a five-part approach equipping them to navigate difficult performance conversations to ensure the vital messages are delivered effectively.

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Learn about a management training module that teaches sales managers a framework for recognizing and addressing the numerous parts of each seller.

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Learn about a training module for sales managers that teaches them how to build intrinsic motivation in their sales team by connecting job characteristics to their unique drivers.

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Explore a training program that teaches sales managers how to provide coaching and feedback in real-time.

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The Sales & Pipeline Management training module teaches your sales managers to more accurately predict revenue and close gaps in their team's pipelines.

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Richardson Reviewing Opportunities module is a 4-hour training for sales managers that provides a consistent and structured approach to reviewing opportunities to ensure that opportunities are assessed and graded on facts, not feelings.

Deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies while achieving consistency across teams.

what makes richardson sales performance different

Our customization approach ensures we fully reflect your unique selling environment while leveraging best-in-class training content to ensure efficiency and relevancy.

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A modern delivery approach that includes live and virtual training workshops in which participants learn and practice skills complemented with a digital, blended learning journey that reinforces, sustains, and certifies desired behaviors.

international sales training company

Build agile selling skills within your sales teams so that they can lead customers through a new, dynamic and digital buying journey. Agile selling skills and an outcome-focused pursuit plan are the future of selling.

agile sales skills training

Our technology provides visibility into performance so that we can measure progress and deliver real-time insights.

data driven sales performance improvement

Why Richardson

sales technology

Richardson Accelerate™ Sales Performance Platform

Accelerate provides a digital learning experience that uses assessments, video, gamification, and bite-sized modules to build sales competencies.

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sales consulting services

Connected Selling Curriculum

A deep & modern sales curriculum enables you to develop your individual sellers against role-based competencies aligned to needs while achieving consistency across teams.

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Peer Insights

Richardson Earns a 4.5 out of 5 Star Rating on Gartner Peer Reviews

richardson's 4.6 out of 5 gartner peer insights rating

Increase in Win Rate

LexisNexis Partners with Richardson to Achieve a 15% Increase in Win Rate by Making the Buying Experience A Differentiator

15%

Increased Close Rate

Blended Learning Helps Outfront Media’s Account Executives Increase Close Rates by 17%

20%

Return on Training Investment

iProspect Partners with Richardson to Build Sales Capabilities that Delivered 22:1 ROI

22:1

Increase in New Commitments

Richardson's Agile Selling Training Helps OB Hospitalist Group Drive a 28% Increase in New Commitments

28%

Sales Transformation

Richardson Training Enables Cencora’s Team to Move From a Product to Customer Centric Approach Improving Sales Call Preparation Skills by 116.6%

116.6%

Increase in Monthly Billings

An End-to-End Sales Training Solution Increases Monthly Billings by 17% for Program Participants at Mitel

17%

Our Impact

Featured Training Programs

  • For Sales Professionals

    Enable your sales teams at every stage of their career with agile selling skills

  • For Sales Managers

    Drive strong sales performance through exceptional sales management skills and strategies

  • For Sales Leaders

    Sales transformation at its peak of execution through highly skilled and enabled sales leadership teams

  • For Service Professionals

    Enable service professionals to drive loyalty and greater share of wallet with service-right selling skills

  • For Marketers

    Discover how building core selling skills will help your marketing team create messaging that resonates with your buyers.