Lead Nurturing and Marketing Automation: Make Messaging More Personal
Behind the scenes, marketing is tracking campaigns and sending leads to sales reps, but sales could lose good opportunities if they don’t make a personal connection.
In this video, Jim Brodo, former Senior Vice President, Marketing, builds on his earlier blog post, Some Do’s and Don’ts for Better Lead Nurturing and Follow Up, to further discuss the impact of marketing automation on the ability of reps to effectively nurture leads with a more personalised message. Please join him for this short video blog post.
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