Pharmaceutical Sales Training Programmes

Train Your Pharmaceutical Sales Team to Deliver Messaging that Gets them Noticed and Earns them Access

As the business environment has shifted, the challenges for pharmaceutical sales professionals accustomed to gaining face to face access have increased exponentially.

• Office staff, nurses, and physicians are inundated and, in many cases, re-organising their offices and ensuring the health and safety of their patients.
• Conversations and interactions are not spontaneous occurrences, but rather planned dialogues that are scheduled based on the physician’s/customer’s need or interest.
• HCP’s interacting directly with patients can likewise find access and time allocation waning in the face of other more pressing priorities. In fact, according to McKinsey, physicians expect a 15% decrease in overall interactions with pharma representatives compared to pre-crisis levels.

Given these and associated obstacles, pharmaceutical sales professionals need to enhance their skills so they are better equipped and prepared to generate the interest of customers, gain access and schedule appointments for more in-depth discussions. And once discussions are scheduled, the goal is to make those discussions productive, compelling and of value to the customer in a way that deepens the relationship.

This is a time when there is a true opportunity to differentiate and become the trusted partner who demonstrates an interest in the customer, the practice and patients while demonstrating a sensitivity to the current environment.

Industry Pharmaceutical Sales Training Solutions

Equipping sales professionals to succeed in this new healthcare environment means ensuring they have the specific skills, strategies, tools and best practices to move through each phase of their pursuit.  This includes gaining access to key stakeholders, identifying business opportunities aligned with customer and patient needs and conducting successful clinical and business conversations that win and expand business.

Pharma reps trying to reach potential buyers need a framework for reaching physicians and other healthcare providers, using approved messaging and savvy use of clinical data to demonstrate their credibility and to initiate qualified business opportunities.

Reps now require a more strategic approach that builds trust, adds value to the physician/customer and creates a foundation to strengthen the relationship.

How you prepare, who you network with to gain access and what you say and do when requesting access all contribute to your ability to be successful with Physicians, Total Office, Hospital Administrators and other buyers.

In the current market, healthcare professionals are even more pressed for time, making the absence of face-to-face meetings easier for them to disengage and end the call. This leaves the seller with a narrow opportunity to establish their credibility. With an agile consultative approach, Reps can bring value to the call early by offering insights and sharing ideas that are relevant thereby earning the right to ask questions that build credibility and form a stronger connection.

Pharmaceutical Sales Training Programmes

Richardson Sales Performance offers a Connected Selling Curriculum™ that helps pharmaceutical sales organisations find, win and grow more business in today's environment. We're seeing the programs below support our Pharma customers particularly well:

• Virtual Selling: Empower your sales team to more effectively engage customers in virtual meetings. This programme equips pharma sales professionals with the skills and techniques to increase credibility, create connection, foster openness and build trust in a virtual setting to drive momentum and win sales opportunities.
• Evidence-Based Solution Selling: Teach your team to apply the language and principles of evidence-based medicine to help their healthcare providers solve clinical problems. Participants discover tools and a repeatable methodology to establish personal and data credibility while delivering the customer experience that healthcare providers expect
• Gaining Access with Prospecting: Takes an in-depth look at the critical dynamics of reaching new customers. Training includes exploration of four powerful elements that will increase your team's effectiveness in gaining access to HCPs.
• Consultative Selling: Focuses on the critical structure of a sales conversation or customer meeting and provides a powerful roadmap for a successful, buyer-focused dialogue. The Consultative Selling Framework provides salespeople with a consistent, repeatable process to execute their sales conversations more effectively.