White Paper: Business Writing for Sales Professionals
Customer conversations
What’s Inside
Effective writing is about using the reader's time wisely, whether it is a proposal, a prospecting message, or a presentation.
Doing so means bringing a thoughtful and intentional approach to the task. In our white paper, Business Writing for Sales Professionals, we offer the three resources needed to do exactly that.
We show:
- The two elements needed to deliver a compelling idea in clear language
- The three parts of a persuasive message that grabs the reader
- A before/after example of ineffective and effective business writing
The video below offers a preview of the concepts discussed in the white paper.
Complete the form to access your complimentary copy of the white paper.
Resources You Might Be Interested In
How Sellers Can Adapt to Three Trends in Retail and Commercial Banking
Learn about emerging selling trends in the retail and commercial industry and the capabilities needed to navigate this landscape.
Brief
Brief: How Sellers Can Adapt to Three Trends in Software, Tech, and IT
Learn about emerging selling trends in the software, tech, and IT industry and the capabilities needed for better sales outcomes.
Brief
Brief: Three Trends Facing Sales Professionals in Asset Management
Learn about emerging selling trends affecting asset managers, how to adapt to these trends, and the capabilities needed to drive more business.
Brief
Solutions You Might Be Interested In
![sales technology]()
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
