eBook: Building Trust - A Customer-Focused Selling Approach

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build trust a customer focused selling approach

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What’s Inside

Trust precedes every successful sale.

Without first earning the customer’s trust, even the most effective, proven solution will not compel the decision makers to buy.

In Richardson Sales Performance’s eBook, Building Trust: A Customer-Focused Selling Approach, we detail the specific steps that sales professionals must take to earn, grow, and sustain the customer’s trust.

We explain: 

  • The three ways to reduce the customer’s cynicism
  • The principles for making your value explicit, not implicit
  • The four steps for rebuilding damaged trust
  • The key steps for better preparation before customer conversations
Gaining the trust of your customers can drive long-term revenue for your organisation. But, in a world where buyers are increasingly wary of salespeople and selling tactics, trust can be hard to gain and easy to lose. At Richardson Sales Performance, we empower sellers with the skills they need to add value and build that trust. In our eBook, Build Trust: A Customer-Focused Selling Approach, we outline practical ideas to build, maintain and regain trust with your customers.

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