Brief: Building Clinical Selling Skills to Win the Healthcare Sale
Sales performance improvement
What’s Inside
Effective healthcare sales organisations are rethinking their communication strategy.
They are developing the clinical selling skills needed to position evidence-based solutions that win the healthcare sale.
In Richardson Sales Performance’s brief, Building Clinical Selling Skills to Win the Healthcare Sale, we offer three communication strategies that engage healthcare professionals the way they want to be engaged.
We show how to:
- Apply a 3-point questioning strategy that reveals the customer’s deeper needs
- Use the agile principle of efficiency in every conversation with the customer
- Leverage clinical data to support the value of the solution
Resources You Might Be Interested In
White Paper: Accelerating Sales Performance with AI
Learn how organisations successfully set themselves up for future success by embedding AI into their sales processes.
White Paper, Article
CEO Insights: Looking Ahead to 2025
Richardson CEO, John Elsey, outlines the challenges and opportunities the world's top sales leaders anticipate in 2025.
Brief, Article
Download a copy of our webinar where we explore the top sales trends of 2025 that will empower sales leaders to drive remarkable growth in 2025 and beyond.
Video
Sales Training Solutions for Healthcare Sales Professionals
![agile selling training]()
Sprint Selling™ Training
Learn More: Sprint Selling™ TrainingSprint Selling™ balances the need for prescription and agility by arming sellers with a formula for success and the ability to execute it.
![young stylish african american sales person completing her prospecting activities on her phone because she has the ability to prospect with agility after completing richardson's prospecting training program]()
Sprint Prospecting Training
Learn More: Sprint Prospecting TrainingThe Sprint Prospecting training programme equips your sales professionals with an agile approach to targeting, messaging, and engaging high-potential prospects to develop relationships and pursue new business opportunities with existing or new customers.
![Sprint Dialogues training program]()
Sprint Dialogues Training
Learn More: Sprint Dialogues TrainingThe Sprint Dialogues Programme focuses on the critical structure of a sales conversation or customer meeting and provides a powerful roadmap for a successful, buyer-focused dialogue.
