Brief: Creating Personalised Learning Journeys to Change Behaviour in the Field

What’s Inside

What is the single largest predictive failure point in sales training?

The answer: Too much emphasis on "the event."

An event is finite, learning is not. Attempting to fit sales training into a single, one-size-fits-all sales training event doesn’t address each seller's individual needs.

That’s why learning needs to be personalised.

In our brief, we show how to create personalised learning journeys to change behaviour in the field for results that last. We show:

1. How new behaviours form

2. How leaders can enable new behaviours

3. How to create ongoing skill development