Brief: Creating a Targeted Prospecting Strategy
Sales performance improvement
What’s Inside
The availability of information today offers limitless data on potential customers, causing many sales professionals to get lost in the details. The solution: develop a more targeted prospecting approach with a few key steps.Download the Richardson Sales Performance's brief, Creating a Targeted Prospecting Strategy, to get specific takeaways to navigate this challenge.
We look at:
- Understanding the lead’s “compelling event” in order to determine close-ability
- Why defining a prospecting strategy means defining best practises
- The value of debriefing, which builds the self-awareness needed to win more sales
- How a customised leading message gets the customer’s attention early
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