Brief: Focusing on Existing Customers as Buyer Uncertainty Rises
Inbound sales
What’s Inside
Uncertainty has started to exhaust the buying team. Many are at their peak tolerance for risk.
As a result, sellers are seeing more hesitation among stakeholders who are in “wait-and-see” mode.
Sellers, however, can’t wait. They need a path forward. In our brief, Focusing on Existing Customers as Buyer Uncertainty Rises, we show how focusing on existing customers helps sellers:
- Get to the customer’s core needs faster
- Access power more efficiently
- Build consensus faster
Resources You Might Be Interested In
Brief: Developing a Successful Prospecting Strategy Amid Uncertainty
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Webinar: Navigating the Buyer Confidence Crisis
Download a copy of our webinar where we explore how to navigate the buyer confidence crisis with strategies to drive urgency and unstick indecisive stakeholders.
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Addressing Indecision in 2025
Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
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