How to "Unstick" a Customer
Improving win rate
What’s Inside
Time kills deals.
Therefore, any stall in the sale is a threat to the deal. Today, more sellers are experiencing this challenge. One reason for this trend: more customers are uncertain about the near-term economy.
To win, sellers must help customers overcome their inertia. In our latest article, we offer three ways to do so. We explain how to:
- Quantify the customer’s pain
- Restore the customer’s buying vision
- Illustrate the risk of the status quo
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