Brief: How Sales Professionals Are Overcoming the Status Quo
Sales performance improvement
What’s Inside
Today, the sales professional’s toughest competition is the status quo. Complex business challenges and an increasing number of stakeholders often lead to a “reversion to the mean” in which no change occurs.
In Richardson Sales Performance's brief,
How Sales Professionals Are Overcoming the Status Quo, we offer specific takeaways to navigate this challenge.
We look at:
- How team selling helps build consensus incrementally
- How to incite customers to move forward by underscoring the risk of standing still
- Ways to lower the customer’s “activation energy” and make it easier to buy
- Why focusing on the customer’s competitive advantage drives engagement
Resources You Might Be Interested In
White Paper: The Coaching Efficiency Paradox
Learn why effective coaching transforms sales teams how top-performing organizations leverage coaching for success.
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White Paper: Accelerating Sales Performance with AI
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CEO Insights: Looking Ahead to 2025
Richardson CEO, John Elsey, outlines the challenges and opportunities the world's top sales leaders anticipate in 2025.
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