Article: Reduce Risk with Stronger Opportunity Qualification
Improving win rate
What’s Inside
Selling requires an enormous number of resources. When sales leaders apply these resources to poorly qualified opportunities, they become investments without a return.
Therefore, sellers need a precise and repeatable strategy for determining the viability of an opportunity.
In this article, we explain:
- The five questions sellers must ask to assess the health of an opportunity
- Why these questions matter
- How to answer these questions
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