Research - How To Build a Sales Academy: The Sales Professional's Perspective
Sales performance improvement
What’s Inside
Training Industry surveyed more than 360 sales professionals to understand what they value in a Sales Academy.They examined responses across 17 different data points to build a complete picture of what capabilities and tools selling organisations need to succeed today.
Some of the findings reveal that:
- Sales training is more effective when it balances instructor-led training with digital learning
- The most relevant skills for winning the sale are understanding customer needs and presenting effectively
- Strong Sales Academies address different sales roles within a complex selling organisation
- Sales professionals want ways to benchmark their performance against peers
Resources You Might Be Interested In
Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance
Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.
Video
White Paper: The Coaching Efficiency Paradox
Learn why effective coaching transforms sales teams how top-performing organizations leverage coaching for success.
White Paper
White Paper: Accelerating Sales Performance with AI
Learn how organisations successfully set themselves up for future success by embedding AI into their sales processes.
White Paper, Article
Solutions You Might Be Interested In
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Sales Training Delivery
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
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