Research: Best Practises in Sales Coaching Across the Workforce
Sales performance improvement
What’s Inside
Coaching represents vital opportunities for training follow-up and on-the-job learning when an employee can seek the advice of a more experienced manager or peer. It is this follow-up that helps close the gap between training and in-role performance.To examine
such issues in greater detail, Training Industry, Inc, and Richardson
Sales Performance conducted a study on how organisations across
industries are supporting sales coaching. 266 companies completed a confidential survey reporting
their companies' use of coaching programmes in support of sales personnel.
The research, Best Practises in Sales Coaching Across the Workforce, summarises those findings and reveals:
- Key findings on sales coaching best practises
- Sales coaching programme effectiveness & structure
- Effectiveness across employee generations
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