Brief: Selling to the CFO
Sales performance improvement
What’s Inside
The vocabulary of finance is different from that of operations or IT. Sales professionals need to be prepared for this dialogue and make a compelling case to the CFO.
In Richardson Sales Performance’s brief, Selling to the CFO, we break down the three factors that sales professionals need to consider when talking to the CFO.
- How to use comparable results to legitimise the solution’s value
- How to address the CFO when ROI measurements don’t apply to the solution
- How to become an “insider” in the budgeting process
Resources You Might Be Interested In
Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance
Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.
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White Paper: The Coaching Efficiency Paradox
Learn why effective coaching transforms sales teams how top-performing organizations leverage coaching for success.
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White Paper: Accelerating Sales Performance with AI
Learn how organisations successfully set themselves up for future success by embedding AI into their sales processes.
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Sales Training Delivery
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
