Research: Strategies for Sustaining Impact of Sales Training

Sales performance improvement

strategies for sustaining the impact of sales training

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Organisations depend on their sales professionals to sustain profit levels and drive revenue growth. To prepare them for this responsibility, businesses invest substantially in their training and development. However, they may be less effective at sustaining the impact of training and development programmes.

This study addresses the important goal by investigating approaches that organisations use to sustain sales training and highlighting recommended strategies for maximising the impact of sales training. Download the research, Strategies for Sustaining Impact of Sales Training, to learn more. 

It covers:

  • Sales training investment allocation and effectiveness
  • What tools and technology were most important during training
  • Best practises for sustainment - pre-training, during training, and post-training

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Addressing Indecision in 2025

Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.

Brief

2025 Selling Challenges Research Study

After gathering information from nearly 500 sales professionals, sales leaders, and sales enablement professionals, Richardson reveals the most prominent selling challenges for 2025 and how to overcome them.

Research

Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance

Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.

Video

Solutions You Might Be Interested In