Chubb Coaches to Develop Rainmakers
The Results
$1MFor each of the three years the programme was rolled out, the combined new and retained business estimate tops $1M as a result of the program.
93%93% of Chubb participants reported being able to apply what was learned with positive results.
14%Over 14% of participants attributed more than $150,000 in retained business to the Rainmaker programme.
The Challenge
Chubb serves the insurance needs of property and casualty customers from some 120 offices in 27 countries around the globe. Chubb succeeds by establishing strong relationships with these independent agents and brokers, who place their clients’ business with Chubb underwriters. For much of the last decade or so, Chubb has been operating in soft market conditions. The issues Chubb faced are not unlike those facing other competitive businesses, such as new entrants to the market and undercutting of prices. Historically, the role of underwriter was a more passive one, receiving submissions from agents and then doing risk analyses and pricing. With soft market conditions, Chubb needed its underwriters to become more assertive business partners with independent producers to actively pursue business opportunities. To meet this need, Chubb partnered with Richardson Sales Performance to roll out the 'Rainmaker' programme, a one-on-one coaching programme tailored to the specific development needs of high-performing individuals.
The Approach
The Chubb Talent Strategies Group develops underwriters’ acumen via its sales curriculum. The training has been highly utilized for the last decade; however the group wanted to improve upon the current programmes. To meet this need, Chubb partnered with Richardson Sales Performance to roll out the 'Rainmaker' programme, a one-on-one coaching programme tailored to the specific development needs of high-performing individuals. Participants were provided with a professional coach who works with them to develop specific competencies relevant to their jobs and career aspirations. Rainmaker was initially rolled out as an advanced, nominations-based sales development programme for underwriters and marketers. A second track for sales management development was created after the first year, tailored to underwriting, marketing, and field sales managers.
Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects
DownloadIn order to better position myself and Chubb, I was able to retain and write new business. This is a direct result of the Rainmaker Programme.
Solutions that made this possible
A Powerful & Flexible Coaching Plan That Drives Results
Coaching Advisers is a high-impact tool and service consisting of a series of 50-minute virtual coaching sessions led by a Richardson Sales Performance Sales Coach to reinforce the skills and processes covered in Richardson Sales Performance training.
Sprint Coaching™ At a Glance
Richardson’s sales coaching training programme, Sprint Coaching™, teaches an agile approach to sales coaching that turns professional development into an iterative and flexible process. It helps sales managers shift from being an expert who commands team members, to being a coach who empowers self-motivated learning and improved results.
Sales Manager Coaching Tools
Richardson Sales Performance’s Manager Meeting Toolkits are a collection of Leader’s Guides built specifically for frontline Sales Managers to use in leading training reinforcement sessions with their teams.
Sales Skill Assessments
Find clarity on where your team is today and where you need to go with our proprietary sales skill assessments.