Meghan Steiner

Senior Vice President of Commercial Growth and Marketing

Responsibilities

Meghan Steiner is the Senior Vice President of Commercial Growth and Marketing at Richardson. She oversees demand generation, revenue operations, and sales enablement, driving alignment between marketing, operations, and sales to achieve commercial success.

Meghan supports the company’s global go-to-market strategy by driving innovative marketing campaigns, optimizing revenue processes, and implementing strategic sales enablement initiatives. Her work is centered on aligning internal processes and customer touchpoints to deliver a cohesive, customer-centric experience that drives revenue growth and scalability.

Experience

Meghan has more than 20 years of experience working in Marketing and Demand Generation Leadership positions for global, privately owned, B2B organizations. In her prior role at Richardson as Vice President of Marketing, she lead the strategic planning and execution of global marketing and demand generation initiatives to drive new business opportunities and enhance brand, product, and service visibility through integrated campaigns.

How Meghan Will Help Your Team be Successful

Meghan’s fosters collaboration between marketing and sales to deliver tailored solutions that directly address your team’s unique needs and objectives.

She ensures that Richardson’s products and services keep pace with rapidly evolving selling trends by integrating customer feedback into the development process to deliver solutions that address real-world challenges.

Meghan equips the Richardson sales team with insightful, actionable content and tools designed to empower your organization. By providing critical market intelligence and streamlining decision-making processes, she ensures you have a seamless buying experience and the confidence to make informed investment decisions.

Get to Know Meghan

One of the things our clients like most about working with the Richardson team is our people. That’s because we’re good at what we do, and we like to build real relationships that foster trust and ensure mutual success.

To give you insight into what really makes Meg tick, we asked her 5 non-sales-related questions:

  1. Favorite Recreational Activity: Spending a day at the beach. There’s nothing better than a late beach day while the kids run around.
  2. Favorite Food: Sushi. Who can turn down a good spicy tuna roll?
  3. Very First Job: Lifeguarding. It taught me responsibility, quick thinking, and it came with a great tan!
  4. If You Weren’t in Business, What Would You Be Doing? Traveling with family and friends. In another life, I’d be running a flower shop.
  5. Least Favorite Household Chore: Laundry. It never ends.

Meghan’s Pick for the Top Sales Capability Required for Sales Teams to Succeed Today

There is no single capability that drives success.  Sellers need to master a range of capabilities to ultimately be successful but one capability I particularly like is Understanding Customer Needs, one of the many skills we teach in our Sprint Dialogues Training Program. 

"The ability to understand customer needs seems easy, but it’s actually the most challenging part of selling. It’s common for buyers to need help framing their challenges, and the only way a seller can do this is by taking the time to build a deep and broad understanding of the customer’s current and desired state. Richardson’s training content is great for building this capability because we help sellers learn a market-leading open-ended questioning strategy, and focus on embracing agility in the opportunity pursuit so sellers can stay in lock-step with ever-evolving customer needs."

Connect on LinkedIn

Find out even more about Meg or start a conversation with her by clicking here to connect on LinkedIn.