2024 Selling Challenges Research Study

Improving win rate

graphic with the name selling challenges research study

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

We heard from 1,000 sales professionals and managers about the challenges they anticipate in the coming year.

Their responses reveal that traditional approaches alone are not enough to win the sale in a complex and changing market.

In our 2024 Selling Challenges Research Study, we reveal the responses we received to seven key questions exploring where sellers need new skills. We also offer insights on how to develop those capabilities.

We show:

  • How to compete against the rise of lower-cost competitors
  • How to expand existing accounts even as the business cycle changes
  • How to navigate negotiations as businesses seek to reduce costs

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Addressing Indecision in 2025

Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.

Brief

2025 Selling Challenges Research Study

After gathering information from nearly 500 sales professionals, sales leaders, and sales enablement professionals, Richardson reveals the most prominent selling challenges for 2025 and how to overcome them.

Research

Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance

Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.

Video

Solutions You Might Be Interested In