2024 Selling Challenges Research Study
Improving win rate
What’s Inside
We heard from 1,000 sales professionals and managers about the challenges they anticipate in the coming year.
Their responses reveal that traditional approaches alone are not enough to win the sale in a complex and changing market.
In our 2024 Selling Challenges Research Study, we reveal the responses we received to seven key questions exploring where sellers need new skills. We also offer insights on how to develop those capabilities.
We show:
- How to compete against the rise of lower-cost competitors
- How to expand existing accounts even as the business cycle changes
How to navigate negotiations as businesses seek to reduce costs
Resources You Might Be Interested In
How Sellers Can Adapt to Three Trends in Retail and Commercial Banking
Learn about emerging selling trends in the retail and commercial industry and the capabilities needed to navigate this landscape.
Brief
Brief: How Sellers Can Adapt to Three Trends in Software, Tech, and IT
Learn about emerging selling trends in the software, tech, and IT industry and the capabilities needed for better sales outcomes.
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Brief: Three Trends Facing Sales Professionals in Asset Management
Learn about emerging selling trends affecting asset managers, how to adapt to these trends, and the capabilities needed to drive more business.
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Solutions You Might Be Interested In
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Sales Training Delivery
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
