Brief: Developing a Successful Prospecting Strategy Amid Uncertainty

What’s Inside

With economic uncertainty rising, is it too much to ask that sellers even get a foot in the door?    

In this year’s Selling Challenges Research Study, we asked nearly 500 B2B sellers and sales leaders to tell us where they struggled most when prospecting. And 50% shared that getting a first meeting was a core challenge. Plus: 

• 45% told us they struggle to develop a clear and compelling message and  

• 57% cited tailoring messaging to varied stakeholder priorities as a top challenge 

Our brief, “Developing a Successful Prospecting Strategy Amid Uncertainty,” will help your team cut through the noise. Download today for strategies your team needs now, from first meeting to close.