Brief: Four Ways to Be More Concise in Messaging
Customer conversations
What’s Inside
Long-winded communication risks not only clarity, but it also risks the relationship with the audience. Listeners and readers want to see that the communicator has their interests in mind. The most effective way to satisfy this need is to keep the messaging concise.In Richardson Sales Performance’s latest brief Four Ways to Be More Concise in Messaging, we offer clear guidelines for delivering messaging that earns the customer’s attention.
We show how to:
- Avoid excessive prefacing
- Consider the “cognitive load” of the messaging
- Signal the structure of the message upfront
- Connect the meaning of the message to the customer early
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