Brief: Three Trends to Expect in 2022 For Healthcare Sales Professionals

Improving win rate

2022 selling trends in healthcare

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What’s Inside

How do healthcare sales professionals respond to the breadth of change in their world?

The answer is to focus on the three biggest challenges rather than attempt to address every new development.

In Richardson Sales Performance's brief, Three Trends to Expect in 2022 for Healthcare Sales Professionals, we identify the three biggest challenges healthcare professionals will likely face in 2022 and how to overcome them.

We show how to:

1. Refocus on negotiation skills as stakeholders gain new leverage

2. Place the value of the solution in the context of the customer’s digital setting

3. Connect the solution to one of the customer’s “Big Three” needs

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