Brief: How to Engage a Different Kind of Buyer

Customer conversations

Our Perspective Buyer Behavior

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Sales professionals need new skills to engage an increasingly diverse set of customers. With more stakeholders come more definitions of success and individual ROI needs.  

Here, we review how sales professionals can engage different kinds of buyers.

In Richardson’s brief, “How to Engage a Different Kind of Buyer,” we look at:

  • How to build a stronger preparation strategy encompassing different customer needs
  • The steps necessary to gain face time with key stakeholders
  • Why it’s important to create a question funnel that clarifies customer challenges
  • How to prevent last-minute losses at the hands of unseen decision-makers

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Addressing Indecision in 2025

Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.

Brief

2025 Selling Challenges Research Study

After gathering information from nearly 500 sales professionals, sales leaders, and sales enablement professionals, Richardson reveals the most prominent selling challenges for 2025 and how to overcome them.

Research

Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance

Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.

Video

Solutions You Might Be Interested In