eBook: The New Psychology of Selling: Adopting New Selling Behaviors for a Changed World
Sales enablement
What’s Inside
The changes in the sales professional’s world are outpacing the speed of skill adoption.Sales professionals need a more efficient way to absorb new selling capabilities so that they can be used when they matter most: right now.
In Richardson Sales Performance's eBook, The New Psychology of Selling: Adopting New Selling Behaviors for a Changed World, we examine findings from more than 20 studies and surveys to isolate the five key ways to get better at adopting new skills.
We show how to:
- Simplify change with the theory of planned behavior
- Adopt new skills with a three-part model
- Align a team to new methods with group saliency
- Create an environment that is conducive to change
- Coach self-efficacy that enables ongoing flexibility
Resources You Might Be Interested In
Addressing Indecision in 2025
Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
Brief
2025 Selling Challenges Research Study
After gathering information from nearly 500 sales professionals, sales leaders, and sales enablement professionals, Richardson reveals the most prominent selling challenges for 2025 and how to overcome them.
Research
Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance
Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.
Video
Solutions You Might Be Interested In
![sales technology]()
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
