Research - How To Build a Sales Academy: The Sales Professional's Perspective

What’s Inside

Training Industry surveyed more than 360 sales professionals to understand what they value in a Sales Academy.

They examined responses across 17 different data points to build a complete picture of what capabilities and tools selling organizations need to succeed today.

Some of the findings reveal that:

• Sales training is more effective when it balances instructor-led training with digital learning
• The most relevant skills for winning the sale are understanding customer needs and presenting effectively
• Strong Sales Academies address different sales roles within a complex selling organization
• Sales professionals want ways to benchmark their performance against peers

To learn more complete the form to download the complimentary research.