Research - How To Build a Sales Academy: The Sales Professional's Perspective
Sales performance improvement
What’s Inside
Training Industry surveyed more than 360 sales professionals to understand what they value in a Sales Academy.They examined responses across 17 different data points to build a complete picture of what capabilities and tools selling organizations need to succeed today.
Some of the findings reveal that:
- Sales training is more effective when it balances instructor-led training with digital learning
- The most relevant skills for winning the sale are understanding customer needs and presenting effectively
- Strong Sales Academies address different sales roles within a complex selling organization
- Sales professionals want ways to benchmark their performance against peers
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Addressing Indecision in 2025
Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
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2025 Selling Challenges Research Study
After gathering information from nearly 500 sales professionals, sales leaders, and sales enablement professionals, Richardson reveals the most prominent selling challenges for 2025 and how to overcome them.
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Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance
Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.
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