Brief: The State of Sales 2020
Sales performance improvement
What’s Inside
Becoming the voice of reason means first understanding the customer’s situation, then adapting in a way that addresses the specifics of their challenges.In the brief, The State of Sales, we look at data from hundreds of survey responses revealing the current selling climate and how effective sales professionals are responding.
We examine:
- How customer purchase evaluations have changed and how to respond
- How sales professionals have changed their approach in the last two months
- How the frequency of sales engagements is fluctuating and what it means
- How sales professionals are reassuring customers as uncertainty pervades the market
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Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
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2025 Selling Challenges Research Study
After gathering information from nearly 500 sales professionals, sales leaders, and sales enablement professionals, Richardson reveals the most prominent selling challenges for 2025 and how to overcome them.
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Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance
Download a copy of our webinar where we explore the difference between management and coaching, why coaching-specific training matters, how to use data to uncover coaching opportunities, and more.
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