Brief: Using Performance Metrics to Build the Selling Skills That Matter
Improving win rate
What’s Inside
Selling organizations need a way to use their performance metrics more effectively.
Data can tell sales and enablement leaders what is happening, but rarely can it tell them why something is happening. Knowing the “why” means understanding what selling behaviors drive key performance metrics.
By making the link between metrics and behavior, it’s possible to identify and prioritize the behaviors that have the greatest impact on the organization’s strategy.
In our piece, "Using Performance Metrics to Build the Selling Skills That Matter," we show why connecting metrics to behaviors has been challenging and how to do it.
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Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
