Accelerate Learn

Close Performance Gaps with Capability Development

Accelerate Learn transforms the Richardson Sales Capability Framework into world-class digital learning.

Each capability is underpinned by specific selling behaviors that map to modular, high-impact digital learning assets. Personal learning recommendations are delivered based on real-time performance metrics and capability assessments.

Accelerate Learn uses a unique architecture that delivers content across multiple formats including video-based modules, knowledge checks, assessments, and real-world practice scenarios to deliver optimum outcomes. Sellers and managers learn best practices from Richardson’s deep, broad, and proven curriculum that has been curated over 45 years, is science-backed, and isolates the skills needed to improve results and reduce the duration of the sales cycle.

Richardson's Sales Capability Framework

Richardson’s Sales Capability Framework is a collection of 58 sales behaviors that sellers need to master to be effective in commercial selling. These individual behaviors are organized into 16 capabilities.

The framework ensures sellers are successful in the following three key areas of sales:

• Sales methods: the capabilities sellers must employ to execute your sales standards, guidelines, and methodology
• Sales motions: the capabilities sellers must employ to execute the sales process in creating, capturing, and growing business
• Sales meetings: the capabilities sellers must employ to effectively engage their buyers

Click on the graphic below to explore the sales capability framework in greater detail:

Improve Individual and Team Performance with Personalized Learning Journeys

With Accelerate Learn your team and your customers will experience immediate improvements.

• Sales leaders will see their teams engaging in their development and building relevant skills that are immediately applicable in the field.
• Customers will get more value from their interactions with the team, and the team’s overall performance will lift as continuous capability development and upskilling become the norm.
• Sellers will engage in highly relevant, personalized learning. They will learn the science behind their buyers’ and their behaviors and how to use agile skills to lead buyers through a dynamic buying journey. They will experience interactive digital modules that will engage them and make learning interesting and valuable use of their time.

The video below provides an example of how this personalized, adaptive learning journey works.